Saturday, April 02, 2016

headlines of the day

The day in question being yesterday, actually, but I'm a busy man and I can't always leap into blogging action at the drop of a dangling modifier. Anyway, here's a couple from the Daily Mail.

Firstly, this one illustrating the importance of keeping track of which pronoun refers to whom - in the normal course of sentence construction the "she" and the "her" in the last clause would typically refer to the same person. Not so here, unless there's some sort of My Big Fat Scottish Zombie Wedding thing going on.

Secondly, this mind-bogglingly inconsequential piece about Victoria Beckham taking a selfie: the hack who wrote the original headline evidently gave it the care and attention its importance merited and left in two obvious errors (they seem to have now been corrected). The first one just mangles the (already lame) attempted reference to Bend It Like Beckham; the second just raises the question: what the hell is a "ballot pose"? Is it like a ballot box? i.e. something shiny, angular and sharp-cornered with a generous slot in the middle accessible by right to anyone who's on the electoral register? Well, as they say, good luck with that.

Obviously I do know it's meant to say "ballet", really. It's still not quite as funny as the claim about Stella Artois 4 being "a good pallet cleanser", though. Fascinatingly, although the link in that old 2009 blog post is now dead, the Wayback Machine has a couple of archives of it, one roughly contemporary with the post and one from a couple of years later. Here they are, in chronological order.

The sharp-eyed among you will notice that they've had a go at correcting the original error, but have, amusingly, still managed to cock it up, unless there really has been a refinement of the recipe to reposition the product from being suitable for cleaning heavy-duty wooden stacking platforms to being more suitable for cleaning artists' equipment. I assume not, and that the word they were groping unsuccessfully for each time was "palate". But it's Stella, so you never know.

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